PRORASO SHAVE
Founded in 1908 by Ludovico Martelli, Proraso has been innovating professional highest-quality vegan + cruelty-free shaving products in the world for generations, and has evolved to become a staple of Italian culture. From the first Pre-Shave cream in 1948, to now, the Martelli family principles hold true: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.